Plant-Based Substitution Workshop

Note: This workshop is still in early planning. We're gathering initial interest and availability. Final dates and agenda will be confirmed once we have responses from key participants.

About You

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Affiliation (optional)

Your role/expertise (optional)

When Could You Join?

All fields in this section are optional — use whichever is easiest. Even a rough sense of your availability helps.

Tell us your availability in your own words

This is the easiest option — just describe when you're free in May 2026. We'll use AI to find the best overlap across everyone. Include your time zone if it's not obvious.

Or mark your availability on the grid (optional)

Click cells for any time blocks you could join. Click a date to select that row, a time header to select that column, or a week label to select the whole week. All times US Eastern; hover for UK/CET.

Tip: You don't need to fill in the grid if you've described your availability above — either or both is fine.

Which Potential Segments Interest You?

All fields in this section are optional. You don't need to attend the full session — indicate your interest in passive or active participation for each segment. Click ☆ to cycle through priority levels: ★ (interested) or ★★ (high priority). (more about each segment)

Stakeholder Context (~15 min): Why ACE and funders care about plant-based substitution effects; current funding landscape for PBA development vs other AW interventions.

Evidence Review (~30 min): Overview of scanner data studies, choice experiments, and event studies; what methods are most credible and what do they tell us.

Bray et al. Paper Discussion (~25 min): Deep dive into the price endogeneity puzzle—why do instrumental variable estimates often contradict experimental evidence? What does this mean for interpreting PBA substitution research?

Substitution Impact Discussion (~30 min): Focus on the key question—if PBA prices dropped 10%, what would happen to chicken consumption? Synthesizing evidence and expert views.

Pivotal Questions & Beliefs Elicitation (~20 min): Walking through operationalized questions (PBA_01, PBA_02, etc.); eliciting participant forecasts before and after reviewing evidence.

Animal Welfare ROI Panel (~30 min): Is funding PBA development competitive with corporate campaigns? Funder perspectives on decision-relevant thresholds and current uncertainty.

Stakeholder Context

Why ACE and funders care about PBA substitution effects (~15 min)

Evidence Review

Scanner data studies, choice experiments, methodological challenges (~30 min)

Bray et al. Paper Discussion

Price endogeneity puzzles: Why do IV and experimental estimates diverge? Implications for PBA research (~25 min)

Substitution Impact Discussion

Deep-dive on the focal question: How would a 10% PBA price drop affect chicken consumption? (~30 min)

Pivotal Questions & Beliefs Elicitation

Walking through the PBA pivotal questions; eliciting participant beliefs and predictions (~20 min)

Animal Welfare ROI Panel

Is PBA funding competitive with corporate campaigns? Decision-relevant thresholds (~30 min)

Recording & Publication

We hope to record the workshop, provide transcripts, and share discussion materials publicly — adjusting this based on participant preferences and recommendations. Please indicate your preferences:

Comfortable with full public recording and publication Comfortable with the above except for specific segments Prefer recording shared only with participants (not publicly) Prefer my segments not be recorded

Suggestions & Other Notes

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Suggestions for other invitees (optional)

Anything else? (optional)

Your responses help us find the best date and structure for everyone.

Other Planned Workshops

The Unjournal is organizing several Pivotal Questions workshops in 2026:

Wellbeing Measurement WELLBY reliability & DALY conversion · March 2026 Cultivated Meat Cost trajectories & AW implications · April 2026

View all workshops →